James Perse

James Perse was born in Los Angeles, James’ childhood was split between the beach, the hockey rink and the floor of his father’s innovative Los Angeles boutique Maxfield.
In 1994 James launched a t-shirt line that rapidly gained loyal fans looking for a seamless blend of luxe and casual.
His  passion for minimalist architecture influenced by warm west-coast  indoor outdoor living and the casual clothing that’s inspired by it,  ultimately resulted in James’ personal design philosophy and aesthetic –  low maintenance high fashion – emphasizing elegance and comfort,  pairing sophistication with simplicity. James has applied this visionary  approach in every step of defining and developing the brand.