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Marithe and Francois Girbaud
 
A French clothing company that was founded back in 1965, Marithe Francois Girbaud is the brainchild of a married couple, Marithé Bachellerie and François Girbaud, who both had a keen eye for fashion and detail. From the time that they started selling pieces in the market in 1969, they were able to gain a wide customer base, reaching to the many countries across the globe and in the US, primarily in the suburbs and other urban communities of Boston, Chicago, San Francisco and Los Angeles. They specialize in casual clothing, particularly jeans. Their flagship stores are situated in Beverly Hills and in Paris. 

Although the company faced a controversy in 2005, they were able to rise above it and continue to make stylish creations that made the brand even more popular up to this day. Their pieces show an in influence of Japanese design, reveling in design elements of reversibility, cylinders and mutation. Fashion critics from all over the world say that from the creation and recreation of the casual jeans-based look that the Girbauds have done, they can be considered as one of the most consistent, most innovative, experimental and concept-driven designers.
 
 
MGF jeans evolution:
 
1964      Marithe and Francois Girbaud is established
1965-70 first washed and stonewashed jeans
1970-75 mechanisation of the washing processes
1977      first baggy jean, it becomes a worldwide success
1980      redesign of their jean with X pocket
1982      Jennifer Beals, protagonist of Flashdance, becomes their spokeswoman
1985      opening of their iconic store on Etienne Marcel St in Paris
1986      leading the way on the American streets with their African Waistline jean
1987-90 collaboration with Jean-Luc Godard on three advertisements and one short film
1988      concept of Metamorphojean: first engineered jeans with a stretch
1989      concept of SPQRCITY revolutionises street fashion
1992      "Peace Movement" is created by MFG in United States against violence amongst the youth
1995-96  evolution of technology: the clothes are assembled using technofusion, laser and ultrasound
1997       collaboration with Cirque du Soleil on their show in New York
1999       a revolutionary B.E. (Blue Eternal) indigo jean, that does not wash out
2002       collaboration with a botanist Patrick Blanc on a 4 story high plant wall on Cherche Midi Street in Paris
2003      arrival of Imajean - an ecological jean that is treated with laser and no water is used in its making process
2005      conflict with the Church over the advertising campaign interpreting the Last Supper
2006      return to the children's market. Support for American peace organisation "Seeds of Peace"
2007      MFG join Ferretti product family, GIR+A&F label is created